Evaluation of academic website using eye tracker and ueq: a case study in a website of xyz

The current study evaluated academic website using eye tracking and User Experience Questionnaire (UEQ). A total of 46 participants have been recruited for this study but then the data was reduced to 33 participants due to random response errors of an item in UEQ followed by reducing in eye tracker’s data. Eye tracker had a gaze plot (scan path) data and task completion time as time to first view area of interest (AOI) where these data were used to evaluate important gaze plot and whether the provision of information in website has been clearly done. Gaze plot gave insight where important link, information and picture should be put in the website. Furthermore, Kruskal Wallis and Mann Whitney U test were also applied to see the difference between each task which were used to improve sub menu’s name. At the same time, UEQ data showed that only novelty should be improved to be more creative, inventive, leading edge and innovative. Thus, this recommendation provides more input in designing website for academic use

Has Website Design using Website Builder Fulfilled Usability Aspects? A Study Case of Three Website Builders

The significance of e-commerce is particularly crucial for businesses. The enhancement of sales can be achieved through the contribution of e-commerce. In the current era of digitalization, it is unnecessary for SMEs to develop e-commerce platforms from scratch. Instead, they can opt for affordable website builders to facilitate their online business operations. However, research on the usability of e-commerce utilizing website builders remains limited. The aim of this study is to measure the level of usability of e-commerce using three different website builders. Three e-commerce websites with different types of businesses were designed using Wix, Weebly, and Ecwid as their website builders. Subsequently, the measurement of usability was conducted through both quantitative and qualitative means using eye tracking, utilizing five metrics, namely accuracy, efficiency, satisfaction, ease of use, and learnability and confusion. Based on the usability measurement, it was found that all three websites have fulfilled almost all aspects of usabil-ity. The performance outcome, as a measure of efficiency, was deter-mined by calculating the average time taken to complete tasks which for Wix, Weebly, and Ecwid were 9,72 seconds, 11,16 seconds, and 9,69 seconds, respectively. The duration described above is still con-sidered to be rather brief. However, the satisfaction level for the web-site utilizing wix.com obtained the lowest score of 56,7. Although Wix offers a wide range of designs, if designer create overly complex de-signs, their customer level of satisfaction may decrease

The evaluation of academic website using eye tracker and UEQ: a case study in a website of xyz

The current study evaluated the academic website using eye tracking and User Experience Questionnaire (UEQ). A total of 46 participants had been recruited for this study but then the data were reduced to 33 participants due to random response errors of an item in UEQ followed by reducing in eye tracker's data. Eye tracker had a gaze plot (scan path) data and task completion time as time to first view area of interest (AOI) where these data were used to evaluate important gaze plot and whether the provision of information in website had been clearly done. The gaze plot gave insight where important link, information and picture should be put in the website. Furthermore, Kruskal Wallis and Mann Whitney U test were also applied to see the difference between each task which were used to improve sub menu's name. At the same time, UEQ data showed that only novelty should be improved to be more creative, inventive, leading edge and innovative. Thus, this recommendation provides more input in designing website for academic use

Clustering of business strategies among Indonesian manufacturing firms

This study aims to to classify business strategies adopted by manufacturing firms. Data were acquired by sending questionnaires to Indonesian manufacturing firms in Java. Factor and cluster analysis were performed on 435 survey data. Using principal component analysis and varimax rotation, the factor analysis identified two distinct business strategies based on Porter's generic strategy: cost leadership and differentiation. Hierarchical and K-means clustering conducted sequentially enabled the identification of three clusters of business strategy: cost leadership, differentiation, and no strategy. According to the findings, the majority of Indonesian manufacturing firms utilize the differentiation strategy, followed by the cost leadership strategy. Only a small percentage of firms employ no strategy at all. The descriptive analysis of each cluster shows that the number of firms adopting the differentiation strategy is significantly higher than those pursuing the cost leadership strategy in a number of products, including food and beverage, computers, electronic, and optical products, as well as machinery and electrical equipment. For some products, such as automotive and furniture, the percentage of firms using cost leadership or differentiation strategies is comparable. Large firms dominate both clusters. Nevertheless, there are more large firms in the differentiation cluster than in the cost leadership cluster. The findings of this study enrich the body of knowledge in the domains of strategic management and manufacturing by classifying the business strategies that help firms achieve their business objectives, particularly in the context of emerging countries

Product design with integration of Kansei engineering and TRIZ to promote sustainable tourism

In the last few decades, tourism has grown and developed yet it brings negative impacts on the environment and society, especially related to garbage problems that strongly depend on human behavior. The present study aimed at identifying factors that trigger tourist to litter and to preserve cleanliness, namely negative attributes and positive attributes. Important attributes were obtained through Pareto diagram and used to generate product design. To specify the design, Kansei Engineering Type I and TRIZ were applied. Important negative attributes (NA1, NA2, and NA3) and positive attributes (PA1, PA2, PA3, PA4, PA5, PA6, and PA7) generated attractive product design, i.e., trash bin and appeal board that will attract the tourist because of the uniqueness and moving objects. Furthermore, the collected Kansei words, i.e., unique, innovative, safe, and noticeable, which were applied to develop the specification of the product. Lastly, TRIZ was applied to solve the contradiction between shape and durability, hence principle 26 and 25 were employed

Affective – Cognitive – Usability (ACU) Model Incorporating Eye Tracking Analysis for Redesigning the e-Commerce Website

This study discusses the investigation of how both cognitive and affective factors bring significant impact on the usability in e-commerce website selling consumer products. It raises a question of which one is more dominant, whether it is cognition or affect for consumer experience? It is a critical thing to investigate. Eye tracking analysis is utilized to emphasize concerns related to comfortable display. A case study on a popular e-commerce website of consumer products in Indonesia was taken to validate the proposed model. Through Structural Equation Modeling (SEM), it shows that affect was found to be more dominant than that of cognition in affecting to usability. In order to provide more applicable improvement strategy related to efficiency of display, eye tracking analysis was used. The analysis referred to metrics that have been designed in the research of Ehmke and Wilson [1] which focuses on the number of fixations and revisits in the Area of Interest (AOI). The most critical proposed improvement was that to change the location of the product price ordering menus so that they are adjacent to where the search results filter elements are located in that e-commerce website. Practical and theoretical implications were discussed as well

Pattern analysis of fraud case in Taiwan, China and Indonesia

The current study analyzed 125 successful fraud cases happened in Taiwan, China, and Indonesia from 2008 to 2012 published in the English online newspapers. Each of the case report was coded in terms of scam principle, information media (information exchange between fraudsters and victim), money media (media used by fraudsters to obtain unauthorized financial benefit) and other additional information which was judged to be relevant. The Chisquare Automatic Interaction Detector (CHAID) was applied to the coded data of information, scam principle and money media to find a subset of predictors that might derive meaningful classifications. A series of flow diagrams was constructed based on CHAID result to illustrate the flow of information (scam) travelling from information media to money media

Analisis Penempatan Iklan dan Logo Sponsor pada Acara Olahraga dengan Teknologi Eye Tracking

Iklan dapat dipromosikan dengan menggunakan media poster dan tayangan televisi pada acara olahraga. Namun demikian, belum ada penelitian yang mengukur tingkat efektivitasnya secara khusus pada level atensi. Penelitian ini bertujuan untuk mengukur tingkat atensi dalam penempatan iklan yang berbeda pada olahraga sepak bola dan MotoGP. Penempatan iklan pada poster dibagi menjadi dua yaitu inner dan outer area. Sedangkan penempatan iklan pada video dibagi menjadi tiga penempatan, yaitu penempatan di atas, di bawah, dan penempatan penuh. Delapan instrumen digunakan dalam penelitian ini yang terdiri dari delapan poster dan empat video. Indikator eye-tracking yang digunakan dalam penelitian ini untuk mengukur tingkat atensi yang diperoleh adalah Time Viewed (CFT), Time to 1st View (TFF), dan Number of Fixation (NF). Iklan dalam poster yang ditempatkan di area aksi (inner area) mendapat tingkat perhatian yang lebih tinggi dari pada iklan yang ditempatkan di area luar. Sedangkan pada video, penempatan iklan sepakbola terbaik adalah pada penempatan iklan penuh. Namun, penempatan iklan di posisi bawah juga dapat disarankan. Penempatan iklan pada MotoGP yang mendapat perhatian lebih adalah pada iklan penuh. Namun, saat adegan diperbesar, iklan bisa ditempatkan di posisi bawah